In a focused effort to uncover confusion and whitespace in popular consumer categories, we infuse those spaces with color, vibrance and an electricity that sparks positive change.
Like the brands we build, we do not simply strive to satisfy the CPG status quo. Why feed an existing model when creating a new one is so much more effective? Our comprehensive approach to creating consumer products is built on values that lie at the core of our identity, along with a desire for extraordinary, and the means to achieve that in any category.
STARCO’s ability to identify whitespace is vital to our business - and we don’t do it alone. There is power in partnership…and family. Our sister company, The Starco Group, provides us with a portfolio of innovative formulas and commercial manufacturing facilities that span 10 CPG categories over 3,000 products. This expansive infrastructure equips us with vivid insight into the industry, while enabling us to innovate, tinker, test and excel. With this system, success becomes the standard as we hone in on trends across a vast spectrum of categories, identify the right product and bring a new brand or product line to market, efficiently and effectively.
Brick and mortar retail works. To leverage this reality, STARCO works with a world class national sales force that reaches retailers across forty countries.
Online retailers work. As such, we partner with one of the top marketplace management companies in the world.
Selling products direct to consumer works. We develop end-to-end solutions that can support any and every product we present. With an established solution for each channel of distribution, we are easily able to plug the right product into the right channel - or channels - and create the perfect scenario for a brand to grow and succeed.
More than ever before, both online spaces and retail shelves have become cluttered with products with no effective marketing presence or unique identity. But not our brands. With award-winning ad agencies and global media properties in our immediate network, STARCO develops robust, integrated marketing plans for every brand in our portfolio, ensuring an impactful presence across all verticals.
We believe in turning fundamental into phenomenal - always exploring new depths of possibility and raising the bar to new heights with our brands.
Ross Sklar is the CEO of The Starco Group and Starco Brands. A chemical formulator by trade, Sklar started his first company, SEI Group, while still in college in 1997. Since 2004, Sklar has made over a dozen acquisitions that have made The Starco Group the force that it is today: an eclectic collection of industrial, household, personal care and food and beverage manufacturers, covering almost all consumer packaged goods categories. Sklar has grown the company to over two-hundred employees with eight major facilities in the United States. As a result of Sklar’s work, Starco Brands was later born from The Starco Group. The consumer packaged goods company is focused on leveraging cutting-edge formulas from its sister company, creating modern, behavior-changing brands that not only disrupt the industry, but inspire it forward.
Darin Brown is the EVP of Operations for both The Starco Group and Starco Brands. With over twenty years of experience in chemical manufacturing, business development, finance and mergers and acquisitions, Brown has scaled the business from the ground up. He also oversees all internal operations for Starco Brands and is an integral liaison between the company and The Starco Group. From engineering turn-arounds to leading a dozen acquisitions in the last decade, his impact is vivid through his list of accomplishments.
Dave Dreyer serves as the EVP of Marketing for Starco Brands. Dreyer brings over twenty years of experience working with Blue Chip Brands to the team at Starco Brands. Upon receiving his MS in Integrated Marketing from Northwestern University, Dreyer started his career with Honda and internet pioneer Stamps.com. Dreyer then migrated over to the agency side of the business, working for industry standouts Deutsch, TBWA/Chiat/Day, The Woo and Media Arts Lab. His roster of brands that he has worked with also speaks for itself, as Dreyer feels privileged to have worked with brands such as Apple, Pepsi, Pizza Hut, Dr. Pepper, Snapple, Infinit, The GRAMMY’s, Jimmy Dean and TOMS. In his spare time, Dreyer is a Professor of Advertising at USC’s Annenberg School For Communication, where he loves introducing students to the world of advertising and helping them find their footing in the industry.