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art of sport
SKYLAR
soylent
welcome to
starco brands
Starco Brands only invents consumer products with behavior-changing technologies that spark excitement in the everyday. If it’s not truly new, if it doesn’t change behaviors, and if it doesn’t spark enjoyment, then we won’t make it.
IN THE EVERYDAY
SPARK ENJOYMENT
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a 21st century consumer goods company
In a world where conventional aerosols are harmful to the environment … we created the first-ever air-powered aerosol cleaner and hand-sanitizer spray that meet the Environmental Protection Agency’s Safer Choice criteria.
In a stagnant alcohol category … we’ve partnered with global artist Cardi B. to bring the fun back with the only alcoholic whipped cream on the market.
When the world temporarily stopped going to the movies … we brought the movie-going experience home with the first indulgent theater-popcorn taste powered by air.
FIRST OF THEIR KIND
WINONA Pure
WHIPSHOTS
BREATHE
EXPLORE OUR BRANDS
behavior changing products
Art of Sport is a complete line of daily essential body and skin care products made for athletes. Powered by high performance skincare science & fresh scents.
art of sport
Applying the highest standards of quality in clean beauty, we create scents that are hypoallergenic, safe for sensitive skin, vegan, and cruelty-free.
SKYLAR
Soylent, the original plant-based food technology company, is on a mission to deliver complete nutrition products that are good for the body and the planet.
soylent
Two Spirits Brands Team To
Fight Testicular Cancer
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Recipe for a clever ad campaign tagline: Take Whipshots, the vodka-infused whipped cream from Starco Brands and rap star Cardi B. Add the whipped cream to BuzzBallz, a ready-to-drink cocktail brand. The result is “Whip the Ballz,” a line that would be clever by itself, but takes on added meaning due to the third player in this new campaign: the Testicular Cancer Awareness Foundation (TCAF).
IN THE NEWS
Soylent acquired by Starco Brands as nutrition company shifts into its ‘natural next stage’
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“Soylent is one of those rare brands that successfully transitioned from Silicon Valley tech startup to mainstream with mass distribution, thanks to Demir and team’s operational execution and a global mission to improve human health and nutrition.”
IN THE NEWS
Starco Brands to Acquire Clean Beauty Brand Skylar
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"We are so happy to welcome Skylar to the Starco Brands family. Cat Chen and her team have done an incredible job pioneering and building a ground-breaking, clean, beautiful, premium, incredibly well-scented, and recyclable fragrance brand that most thought impossible just a few short years ago.
IN THE NEWS
Starco Brands (STCB) Announces National Retail Distribution Of Whipshots
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Starco Brands announced that Whipshots, the groundbreaking vodka-infused whipped cream in partnership with global artist Cardi B, has launched its national retail program with their current distributor RNDC (Republic National Distributing Company).
IN THE NEWS
Starco Brands Acquires The AOS Group Inc., Maker of Art of Sport® Body and Skincare Brand Co-founded by Kobe Bryant
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Starco Brands ( OTCQB: STCB), inventor of consumer products with behavior-changing technologies, has acquired The AOS Group Inc. ("Art of Sport" or "AOS"), maker of Art of Sport premium body and skincare products engineered to power and protect athletes, in an all-stock transaction. The transaction closed on September 12, 2022.
IN THE NEWS
Cardi B Just Launched A Whole Line Of Spiked Whipped Creams
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Between hosting this year's AMAs and being, ya know, a literal mom, somehow Cardi found time to partner with Starco Brands for the release of Whipshots — a "vodka-infused whipped cream that adds a playful shot of sophistication to any drink, dessert, or party."
IN THE NEWS
Starco Brands Teams Up With Cardi B To Launch Vodka-Infused Whipped Cream
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he business already has several hits on its hands, but Sklar hopes its next big idea, Whipshots, will be the biggest success of them all – not least thanks to a eye-catching collaboration with the global artist Cardi B.
IN THE NEWS
See Willie Geist’s hilarious reaction to trying vodka-infused whipped cream from Cardi B
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Jenna Bush Hager and TODAY with Hoda & Jenna guest co-host Willie Geist tried Cardi B’s new line of vodka-infused whipped cream, called Whipshots, on the show Tuesday.
IN THE NEWS
Cardi B Says the ‘B’ Stands For ‘Business’ When It Comes to Whipshots: ‘I Wanted This to Be Big’
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If you haven’t noticed by now, when Cardi B goes in on something, she goes all the way in. Take, for instance, her recent move into the alcohol space with the vodka-infused whipped cream product Whipshots.
IN THE NEWS
Art of Sport Launches Latest Scent With
James Harden
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The Brooklyn Nets star teamed on Defy, the latest Art of Sport scent, inspired by his basketball career and Kobe Bryant.
IN THE NEWS
Cardi B’s Whipshots expands presence
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Whipshots is now available to purchase in 11 states. Following its launch into retail in February, the product has rolled out in major US-based stores including Total Wine, BevMo, Binny’s, Specs, ABC Fine Wine and Spirits, Lee’s, Liquor Barn and Gopuff.
IN THE NEWS
James Harden, Art Of Sport Pay Homage To Kobe Bryant With ‘Defy’
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Today, Harden and Art of Sport, the athlete-focused body care brand Bryant co-founded, pay homage to the five-time NBA champion with the release of Defy, Harden’s first personal fragrance and the company’s first since Bryant’s Victory in 2019.
IN THE NEWS
WATCH: Cardi B Attends Pride Parade & Gives Fans Whipshots on Cardi-Themed Float
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Cardi B took the spotlight during the inaugural WeHo Pride Parade in West Hollywood on Sunday (June 5). The three-day WeHo Outloud Music Festival, which started Friday, was a kickoff to Pride Month.
IN THE NEWS
Starco Brands Grows Leadership Team Following Continued Commercial Success of Its Business Units, Including Whipshots™
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"These leaders exemplify best-in-class talent needed to create and commercialize leading-edge technologies and brands. This accelerates our incredible momentum and will allow us to realize projected milestones we've set for this rapidly growing public company."
IN THE NEWS
Cardi B’s Whipshots Taste As
Good As They Look
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The real star of Art Basel 2021 is an artist in her own right. Who could that be? Well, Cardi B, of course, who rocked the scene at a debut part for her very own Whipshots, the first ever alcoholic non-dairy whipped cream.
IN THE NEWS
Cardi B Plays Super Sexy Whipshots Valentine’s Day Game (Exclusive)
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The pair even played the new game she released with Whipshots for Valentine’s Day. Picking up a spinner, Billy said, “You spin this and it lands on a body part.”
IN THE NEWS
to our core
a modern-day invention factory
Starco Brands identifies whitespaces across consumer product categories. Through our sister company, The Starco Group, we draw upon a portfolio of innovative formulas and commercial manufacturing facilities spanning 10 product categories with limitless innovation potential.
rules reinvented
best in class manufacturing
Diversified, Tier-One Distribution
over 3,000 products.
STARCO’s ability to identify whitespace is vital to our business - and we don’t do it alone. There is power in partnership…and family. Our sister company, The Starco Group, provides us with a portfolio of innovative formulas and commercial manufacturing facilities that span 10 CPG categories
Through Vertical Integration
Culture-Driving Marketing disruption
Through Vertical Integration
and we get first dibs.
We collaborate with The Starco Group, a collection of consumer and industrial chemical, personal care and food manufacturers that covers almost all consumer categories. Our sister company innovates in over 10 categories, including household, air care and insecticides, paints, coatings and adhesives, DIY/hardware, janitorial, arts & crafts, seasonal, personal care cosmetics, FDA and OTC products, food, beverage and spirits.
best in class manufacturing
Diversified, Tier-One Distribution
Culture-Driving Marketing disruption
Through Vertical Integration
always break through
Every brand in our portfolio deploys best-in-class modern and traditional marketing strategies to disrupt. From world-class celebrity and influencer partners to award-winning ad agencies to global media properties, there is no static playbook when it comes to marketing. We embrace what’s right for the moment, pivot as needed, and always
best in class manufacturing
Diversified, Tier-One Distribution
Culture-Driving Marketing disruption
Through Vertical Integration
best for each brand.
Not only does our premier sales force penetrate the online and brick & mortar channels of national and regional retailers, but we also offer direct-to-consumer online commerce. We can choose the channels that work
best in class manufacturing
Diversified, Tier-One Distribution
Culture-Driving Marketing disruption
one company. endless possibilities.